Recent Community Posts

Snowbird Extravaganza

1/30/2017 (Permalink)

Community Snowbird Extravaganza We camped out at this booth for 2 days sharing information and freebies with our favorite Snowbirds!

     Every year hundreds of thousands of people, old and young, trek from the northern parts of the country to the South for the comfort of a nice, warm southern winter. For most, Florida not only provides a vacation destination but also a second home of sorts.

     It's these seasonal southerners that SERVPRO of Lakeland looks to connect with at the Snowbird Extravaganza, an event held annually at the Lakeland Center and hosted by the Kiwanis Club of Lakeland. This venue gives us a place to connect with a contingent of northerners that we might not otherwise have a chance to reach.

     While setting up our booth, eager to tell people the services we offer, we discovered that many of these potential customers were not only familiar with our company, but also recognized the power of the brand name. As expected, the SERVPRO name travels well. Most had either used a SERVPRO franchise in the past or knew of someone who had worked with us and by and large the response was overwhelmingly positive.

     Even though they may not live down here full-time, some of the more seasoned travelers were nevertheless concerned about the air quality and cleanliness of their second homes. They know they can trust fair pricing and quality work when using SERVPRO of Lakeland for any of their needs. From carpet cleanings to duct cleanings and everything in between, SERVPRO of Lakeland is committed to making these "part-time homes" as clean and as safe as possible.

     This two-day event was an excellent opportunity to further our reach and reward all those kind words with coupons and promotional materials. It is one event that SERVPRO of Lakeland will sponsor every year. We love our Snowbirds!!!

Hiring a Sales and Marketing Representative

3/3/2015 (Permalink)

Community Hiring a Sales and Marketing Representative Please submit applications to

SERVPRO of Lakeland is looking for a self motivated, honest, and hard working sales and marketing representative. They will be responsible for developing relationships with insurance agents, adjusters, plumbers, and other beneficial clientel in the restoration field. Participation in social networking functions required. Must be available to work overtime when requested and ability to travel overnight for emergency disaster work if necessary.

The ideal candidate would have some experience in sales and marketing and experience within the restoration industry is a plus. Experience with computers is a must, and any experience in Search Engine Optimization and website modification is preferred. This company is a team based organization and participation and assistance in all areas of the company is mandatory as needed. Must be able to lift 50 pounds as well as sit and/or stand for a minimum of one hour. Minimum High school diploma preferred. Successful candidate must have a clean driving record, pass drug screen and background check. Pay will be based on experience.

Lakeland Water Restoration

8/19/2014 (Permalink)

Community Lakeland Water Restoration Residents of Bartow and Lakeland Learning about Fire Water and Mold Removal Marketing

This morning our Sales and Marketing Director, Josh Marazzito gave a speech to the Lakeland Business Leaders on the topic of Generational Marketing. He was able to share his marketing strategies that work for water removal, mold remediation, and fire and smoke clean up, and teach people how to incorporate those in to their markets based on the generation they are reaching out to. For instance there is a much different way to connect to a first time homeowner that is 30 and has a water loss, than an 80-year woman with mold in her home. SERVPRO of Lakeland prides us in being able to communicate and reach any age person in Lakeland, Bartow, Winter Haven, or anywhere in the Polk County Area that may find them in a disaster situation. 

SERVPRO of Lakeland specializes in:  water remediation, flood mitigation, carpet cleaning, tile and grout cleaning, mold removal, fire damage, and smoke clean up, disaster restoration, storm response, and air duct cleaning. SERVPRO of Lakeland has been serving Lakeland and Polk County residents for over 40 years. We are licensed and insured and have an A+ rating with the better business bureau in restoration and cleaning. SERVPRO of Lakeland (863)646-4213 ,

SERVPRO of Lakeland Water Restoration, Mold Removal, Fire Remediaton

5/19/2014 (Permalink)

Community SERVPRO of Lakeland Water Restoration, Mold Removal, Fire Remediaton SERVPRO Of Lakeland, Carpet Cleaners, Mold Restoration, Water Restoration in Plant City, Winter Haven, and Polk County

SERVPRO of Lakeland, Behind the Green Vans

Have you ever seen those bright green vans driving around the Grasslands Community? Ever wonder what they are or who is in them? Well we have your answer, get ready to meet the SERVPRO of Lakeland team!

SERVPRO of Lakeland is one of the top restoration companies in Polk County, and they take great pride in their work. Larry Riddle is the owner/ operator of the Lakeland franchise of SERVPRO, and feels the key component of their success is their commitment to customer service. After spending more than ten years in the psychiatric health field, he was ready for a change, but still wanted to be around people and help them in their time of need. Larry found an opportunity for the change he needed in a golf game about 14 years ago. Larry says “When we respond to an emergency service call we often find a frantic customer, who is not sure what to do to get their home or business back to normal. The feeling you get when you can help someone realize that everything will be ok, makes the long hours completely worth it. Larry says “his passion for customer service and helping others has always been with him and he has passed that trait on to his employees.”

Who they Are:

Larry and Cathy Riddle own SERVPRO and have been married for eight years. They have three children, Samantha (25) is in graduate school in Philadelphia, Alex (24) recently graduated from Florida Southern and works for Publix, and Austin (17) is a junior at Lake Region High School and stars in his own garage band.  Larry and Cathy enjoy spending time with their family and going fishing on the weekends. Larry says “the most important thing in life is family, and without mine I wouldn’t be where I am today, in life or business.” Larry also considers his crew part of his family and says that it has taken him 14 years to get the guys he has and he wouldn’t trade them for the world.

The SERVPRO of Lakeland crew is lead by the General Manager, Robert Lay. Robert moved to Lakeland in middle school and attended The University of Florida before working on the gulf oil spill project. Robert moved back to Lakeland shortly thereafter. Damage restoration and assessment has become Robert’s specialty and he feels constantly challenged by the unpredictable nature of the business. Some of you may remember is mother and father Bayre and Robbie Lay who lived in Grasslands for a while. Another crewmember that has close ties to Lakeland and Grasslands is Josh Marazzito, whose parents still reside in the Enclave. Josh grew up in Lakeland and currently lives in Tampa but drives to Lakeland daily to work. When we asked Josh why he makes the commute every day, he responded, “The crew and energy around our business are unbelievable.” The part of the crew that brings the energy, and is the first ones to arrive on scene in the time of emergency, is Richard and Shawn. Richard is the production manager and he lives in Lakeland with his wife Adena and their four children, Daylon, Kayden, Ella, and Emily. Shawn, the lead carpet and tile technician, moved to Lakeland about 4 years ago after owning his own carpet and restoration business in New York. Shawn is married to Leah, and they have two children, Jacob and Arie. Larry says of Richard and Shawn, “those guys are invaluable to our franchise, the way they treat our customers and care about the job they do is what makes me most proud of them.”

What They Do:

SERVPRO of Lakeland labels themselves as fire, water, and mold restoration specialists, but there is so much that falls into that description. SERVPRO of Lakeland also cleans carpet, and tile and grout, as well as specializing in deodorization, biohazard removal, and marble restoration. We are large enough to respond to any sized disaster, but pride ourselves in being a locally owned business.

If you need a floor surface in your home cleaned, SERVPRO of Lakeland has your answer. SERVPRO of Lakeland specializes in steam cleaning carpet with top of the line SERVPRO approved cleaning solutions. SERVPRO of Lakeland also cleans tile and grout. Shawn says “often time’s people are not aware that we can also clean their tile and grout, when they let me clean just a small area in their home, and see the difference, they seem to want the rest of the house done immediately”. Shawn is also certified in marble polishing, a rare and coveted certification from IICRC. To see some photos of the amazing work that SERVPRO of Lakeland can do on floor cleaning services, check them out online at

Have you ever thought about what you would do if your washing machine over flowed, or a pipe burst in your house, and there was water everywhere? Call SERVPRO of Lakeland. These guys have a 24-hour emergency services line, and are on site immediately. In fact they say they far exceed the 1-4-8-rule set for them by their national corporation. The 1-4-8 rule is that they will contact you within the hour, be on scene within four hours, and contact your insurance adjuster with 8 hours (if necessary). Larry says that around 90% of the time they blow that rule out of the water, and at least one technician will be on scene within one hour.

In the event that your home is affected by large-scale damage, SERVPRO of Lakeland is able to communicate directly with insurance adjusters and carriers through the hundreds of preferred vendor programs that we have initiated. This makes the claims process move as efficiently as possible and helps return your home to its pre-loss state in a timely fashion.   We have completed restoration projects of all sizes and use a standardized pricing system for insurance agents that prevent erroneous costs to the homeowner. 

The experts at SERVPRO of Lakeland are also certified in assisting with mold and fire incidents. “Indoor environments are our specialty. We use the term specialize, because we are each certified for any catastrophe that could exist in your home. We aren’t here to just sell piece of mind to our customers. We are in the business of restoration, and restoration has become less about construction and more about science. We have a professional standard and expectations to make sure that the job is completed right”, says Robert.  If you think you have a mold issue, or have a water emergency call the 24-hour line at (863) 646-4213.

Larry says ‘if you have a question about cleaning, deodorization, mold, or water, SERVPRO of Lakeland can handle it.” SERVPRO of Lakeland has been working in the Grasslands community for nearly 14 years, and has done work at many homes in the community including the Wall’s, Cannon’s, and even the golf clubhouse. Trust the guys at SERVPRO of Lakeland for all of your remediation, restoration, and cleaning needs.

SERVPRO of Lakeland specializes in:  water remediation, flood mitigation, carpet cleaning, tile and grout cleaning, mold removal, fire damage, and smoke clean up, disaster restoration, storm response, and air duct cleaning. SERVPRO of Lakeland has been serving Lakeland and Polk County residents for over 40 years. We are licensed and insured and have an A+ rating with the better business bureau in restoration and cleaning. SERVPRO of Lakeland (863)646-4213 ,