Every year hundreds of thousands of people, old and young, trek from the northern parts of the country to the South for the comfort of a nice, warm southern winter. For most, Florida not only provides a vacation destination but also a second home of sorts.
It's these seasonal southerners that SERVPRO of Lakeland looks to connect with at the Snowbird Extravaganza, an event held annually at the Lakeland Center and hosted by the Kiwanis Club of Lakeland. This venue gives us a place to connect with a contingent of northerners that we might not otherwise have a chance to reach.
While setting up our booth, eager to tell people the services we offer, we discovered that many of these potential customers were not only familiar with our company, but also recognized the power of the brand name. As expected, the SERVPRO name travels well. Most had either used a SERVPRO franchise in the past or knew of someone who had worked with us and by and large the response was overwhelmingly positive.
Even though they may not live down here full-time, some of the more seasoned travelers were nevertheless concerned about the air quality and cleanliness of their second homes. They know they can trust fair pricing and quality work when using SERVPRO of Lakeland for any of their needs. From carpet cleanings to duct cleanings and everything in between, SERVPRO of Lakeland is committed to making these "part-time homes" as clean and as safe as possible.
This two-day event was an excellent opportunity to further our reach and reward all those kind words with coupons and promotional materials. It is one event that SERVPRO of Lakeland will sponsor every year. We love our Snowbirds!!!